Freelancers: How To Achieve Repeat Clients
Freelancing career has indeed pave way for people to have better choices of employment right in the comforts of their homes. In fact most of the freelancers I know have made this career as their main source of income. But, before you can fully rely on the earnings you might get from doing any freelance work, it requires a lot of hard work, dedication and proof (by means of certification or experience) that you are really a competitive freelancer with superb skills.
As you start your freelance career, there are two types of clients you will deal with, a one-time client or a repeat client who could turn out to be your long-term employer if everything goes well between the two of you. How do you achieve a good list of repeat clients?
Well, here are some helpful steps to take into consideration before you can acquire this freelance goal—increase the number of repeat or long-term employers:
1. Possess excellent communication skills
Sometimes, communication becomes a barrier in satisfying clients. If you want to enter a freelance career, be sure to foster excellent communication skills both verbal and written to make sure that you and your employer will have a better chance of understanding about the project that needs to be done. Remember, most freelance work is completed virtually, meaning you don’t have the opportunity to meet the employer physically and work under his/her supervision, especially if you are from the other side of the globe, so your mode of communications are mostly emails when relaying messages.
2. Be sincere
Repeat clients are achieved not only from top quality work submitted by the freelancer, but it can rely as well to the overall sincerity of the hired worker. Be sure to keep to your promises. For example, if you have agreed to do the articles by the hour, log-in only what is required from you. Never charge your employer for idle hours you didn’t really work. By doing this, you are showing your client that you can be trusted. Always meet deadlines and as much as possible avoid delays. If there is an instance where you cannot meet a due date, tell you client right away. Keep in mind that even though you and your employer are miles apart, the way you construct your email messages already projects the sincerity of the sender. Give the client the assurance that every single cent charged on his/her account will be commensurate to the quality work you will produce.
3. Practice professionalism
Treat each client with enough courtesy and practice professionalism. Don’t feel too comfortable just because you can address your client by his/her first name. Maintain the employer to worker relationship and observe proper email etiquette when sending out messages. In the event you are having problems or misunderstanding on the project, be open to cite your disagreements, but in a polite manner. Don’t just proceed with the project by ignoring your client’s emails.
4. Provide incentives
To achieve repeat clients, be willing to provide incentives, especially to those employers who constantly do business with you. Giving the old clients some discounts would encourage them to do repeat projects. Make an extra mile effort in your services like offering revisions to some changes needed on the work without charging extra fees, so that the client feel that he/she can depend on you. Keep in mind how many revisions will you do as part of the package that won’t affect your other projects.
I, myself have been very lucky with the way things are going on right now in my freelance career wherein most of my clients are either repeat or long-term employers. I think aside from the superb skills that you must possess that sets you apart from the rest, making your employer feel your sincerity and concern for the success of their company would provide the impression that you are the perfect choice for the project. Always treat each client with respect, honesty and for sure you have a long way to go in the freelance market. Keep going.