13 Comments

1. 

   BloomaticSeptember 20, 2012 at 9:29 amReply

   I saw this video a few hours ago, while I shared a break from work. I like when companies take the competition seriously and use this type of marketing strategies. I don’t know the place of irony in marketing campaigns, but it´s undoubtedly a valuable tool if is properly used. Samsung won’t forgive this misstep in the courts. I think it will become the Nemesis of Apple, at least for a while. Meanwhile, we the consumers will have fun. This translates into publicity key the disappointment of many consumers from the launch of the new Apple´s phone.

2. 

   MatieSeptember 20, 2012 at 11:20 amReply

   Now the war has become nasty! What’s funny and amusing is that the people in the line somehow resemble Occupy activists, especially the guy with the glasses.

   The people with white headphones are made out to be like zombies, well, Apple zombie fanboys/fangirls in this case.

   Samsung is presenting itself as the true option for that target audience with lower priced smartphones and tablets.

3. 

   TashWordSeptember 20, 2012 at 4:43 pmReply

   It’s clever – pointing out their features and how it is better than the iPhone without being over the top ‘aren’t we better’ (sort of in the style of apple vs pc ads).

   I generally don’t like ads that criticise competitors but this isn’t just criticising and does list Samsung’s features.

   As someone without a smart phone, I also found it interesting to see the iPhone isn’t everything

   Could make some Apple customers unhappy though, lol!
   TashWord recently posted..Make your offers relevant

4. 

   PaladinSeptember 23, 2012 at 8:48 amReply

   I love Samsung’s new commercial. Hopefully it gets Apple fans to realize how stupid they are for falling for Apple’s marketing techniques. Their ad is probably the most enjoyable one on YouTube at the moment.

5. 

   KennyKSeptember 25, 2012 at 12:31 amReply

   It doesn’t exactly look good in terms of their credibility. Being convicted to pay big money for patent infringement and then lashing out at your competitor doesn’t sound professional.

   Better come up with something innovative of your own, without copying.

   I’m an iPhone user, but not a fanboy I think there’s too much attention going to all those legal fights. Let’s just ban them from our screen and put some real news up.

6. 

   vida_llevaresSeptember 25, 2012 at 1:55 amReply

   With the competition between Samsung and Apple intensifies, we could just hope that this will be significantly beneficial to consumers. After all, stronger competition leads to more choices and lowered prices.

7. 

   BrianDouglasOctober 25, 2012 at 6:15 pmReply

   I love it. I have grown very fond of the term “iTard”, and this illustrates why perfectly for me. Going to spam the vid into FB and Twitter now. They should have mentioned the iRattle somewhere in there xD
   BrianDouglas recently posted..Case Study – PostLoop: Get Paid To Post On Forums – Day 1

8. 

   PubDNovember 4, 2012 at 11:33 amReply

   I thought this video was very smart marketing. It’s funny and not too biting — sort of like the “I’m a Mac, I’m a PC” videos Apple came out with. Funny even if you were on the wrong side of the joke.
   PubD recently posted..Looking for Higher Paying Markets?

9. 

   gregc24November 5, 2012 at 12:00 pmReply

   They definitely did. And they are shoving this commercial down people’s throats. They bought up so much commercial time.

10. 

    McColloughNovember 6, 2012 at 9:11 amReply

    I think Samsung did a great job with this commercial. It was creative and despite some other people’s sensitivities, I didn’t find it the least bit insulting. In fact, I found it quite humorous the way they portrayed Mac fans. It’s not like Apple hasn’t done the same, if not worse in their advertisements. Also, did anyone notice how they never once mentioned Apple by name? Very nice, indeed.

11. 

    cheaNovember 15, 2012 at 11:48 amReply

    I can’t stand Iphone. Team Anything Else all the way. But I’m about to get the new Galaxy as part of a plan. It’s time to upgrade.

12. 

    darkmeijiNovember 16, 2012 at 2:31 amReply

    Wow! That is gutsy! Although, without a proper context, it would take a while before the viewer will get what is going on. It might not also be able to hold the viewers attention for long. I am an Iphone user, but Samsung has always been Apple’s competitor whenever I am thinking of buying a new phone ever since they released Omnia.

13. 

    Karen May JonesNovember 29, 2012 at 6:18 amReply

    I’ve seen this commercial dozens of times, and I picked up on several messages in it. The funniest thing about this commerical is that a young modern person is waiting in line for the latest big Apple phone release… but REALLY ONLY standing in line to hold the place for their old fogey parents. LMAO. Get with it people.

    Aside from funny messages, I didn’t see anything that proved the next big thing is ALREADY here. They didnt really prove that point very well, imho.

Leave a reply Cancel reply

Your email address will not be published. Required fields are marked *

Name *

Email *

Website

Comment*

Notify me of followup comments via e-mail

Subscribe me to your weekly digest