AppSumo – Problems with sending 750,000+ emails a day
I’ve followed the adventures of Nev and Noah from AppSumo for the last 8 months, and the thing that attracts me to them both is their earnestness. Their unique brand of tough love falls upon their subscribers in a way that emulates their core values of trying to push people to success, not load them up with things they don’t need to make a quick buck. In fact, it’s not uncommon to read reasons about why you should not buy the product in their copy.
So that being said, here is a video by the Sumos discussing some of the valuable lessons learnt along the way with quality vs measure and staying true to the core values of your business.