Do Small Businesses Need To Create Proper Landing Pages?
No matter what type of business you are involved right now, it makes a big difference if your website has an impressive landing page. Many owners of small businesses are still unaware of the amazing benefits of having proper landing pages because of lack of information on how this specific web page could make their businesses prosper. Remember, in any business, the success of one’s online advertisement is also dependent on how effective is your landing page.
Having this idea in mind, let us first discuss the meaning of a “landing page”. It is often referred to as the page where most of your online visitors get to land on when they click on an advertisement. Landing pages are created for the following reasons:
- Increase relevant leads.
- Encourage a call-to-action on the part of the reader, either making a purchase or availing your free 30 day trial subscription.
- Provide detailed and useful information on your product or service offers.
- If you are into affiliate marketing lead the visitor to your business site.
Now, that you have a clearer understanding on how a landing page generally works for your company’s success, here are some valuable tips in creating a better landing page:
1. Make it simple
For your landing page to capture a visitor’s attention, try to make it simple as the word itself implies. You can probably use a brief description about your product or service. Don’t make it too long. Remember, based on surveys, most of your online visitors are busy individuals and they usually have only 30 seconds to stay glued on a certain web page, so try to use this precious time to direct them to a call-to-action move like downloading your freebies or signing-up for a free trial.
2. Think of colors
Another area you have to give careful analysis is your choice of colors for your landing pages. Think of colors that aren’t too bold or distracting to the eyes of your visitors. Try to incorporate themed colors that are refreshing or inviting to your target niche while at the same time giving a solid representation of your company’s uniqueness.
3. Avoid too many links
Don’t’ bombard your visitors with a landing page that is crowded with too many links or other unnecessary pop-up advertisements that would irritate your clients, thus, giving them reason to leave your page or discontinue any sign-up form they are starting to fill-in. Provide only relevant links and details geared towards leading them to where you want them to stay or make a call-to –action move.
An impressive landing page should represent your business as someone genuine and trustworthy. You can only achieve this goal by making your landing page valuable of information without being too pushy on your offers. Make use of testimonials, reviews, product or service information, tips, free downloads or trials. Keep in mind that online users like to receive something free, so when they get anything useful from the sites they have visited, they will surely come back to your site. Lastly, always consult an expert web designer if you are a newbie in landing page creation.