Online Marketing
4 Amazing Benefits Of Pinterest
Serious marketers of businesses and companies wanting to excel in their marketing plans continue to find ways on how they could reach out effectively their target consumers. Amongst the many online marketing tools, social media has been proven to be the best method if you want to influence a bigger crowd. Some promoters prefer the use of Facebook, while others concentrate at their Twitter, Google+ or LinkedIn accounts. Another social media platform that is becoming a new favorite is “Pinterest”.
If by any chance you have already heard or seen this “Pin It” word combination on some websites you have visited, but don’t know really what it is all about, here are some valuable information about “Pinterest” in general and its amazing benefits.
First, let us discuss the term “Pinterest”. It is referred to as the latest platform of social media sites wherein the user can update their intended followers and target niche with captivating videos, content creations like blogs, articles and pictures. All these topics are geared towards sharing through the use of their pin boards and pinning them.
Pinterest’s vital role as a social networking site is to allow the users to share everything they think would be interesting to other individuals.
Below are the 4 amazing benefits of Pinterest that the account users enjoy as privileges:
1. Relevant source of traffic generation
For some promoters who have opened their Pinterest accounts, they are discovering that it can actually be a relevant source of traffic generation. In fact, Pinterest which has started only in December 2011 proved in a month’s record that it contributed a big difference in the increase of website traffic to those who started using it.
2. Link building
Have you noticed some websites you have visited with the “Pin It” added to their social sharing links? Pinterest can really enhance you link building purposes by giving you the chance to include it together with other social media sites where your users can click like any other clickable links and be directed to your post or pages, thus, giving you greater business opportunities if these pinners turn out to be your new clients in the end.
3. Gain access to other social media sites
Through your Pinterest account, you also have access to other social networking sites that you are a member like Facebook or Tumblr by sharing whatever you feel might be appealing to your followers like your blogs or images. This is the best way to reach out and connect to the group and encouraging them to spread the news about your product or service through word of mouth.
4. Boost your business
Since, Pinterest allows you to advertise your business in a more creative way with the use of its virtual pinboard service, it is like a magnet drawing more onlookers to your site as you share unique photos, posts or other updates of events that might tap their interests and give them the option to repin, like or comment on any of your pins, that in a way is a good source of ideas to boost your business.
Conclusion:
For your information, getting started with Pinterest can be done through invite only, either by sending a request for invitation to the main site of Pinterest or asking a friend who is already a member to formally send you a request, which is the easiest way to get in. Once, you have been invited, the next process of signing-in and setting up your account is already easy. Remember, Pinterest is just one social site where you can focus some of your marketing efforts to attain visibility, remarkable results on your marketing plan, whether you want to increase website traffic or improve your branding awareness campaign program. The bottom line to any of these social networking sites is being able to connect to your chosen group and making them realized that there is a real person behind this account and not just a dummy. I do hope you learned some good ideas on this topic. Carry on with your online marketing plans and decide which among these social media sites you can start with. You can try Pinterest now and see how it works on your behalf.
Tagged advertising, Advertising and Marketing, business, facebook, Internet marketing, marketing strategy, Pinterest, social marketing, social media, twitter
streakanimeJuly 9, 2012 at 10:51 am
I swear it feels like I’ve been hearing more and more about Pinterest every time I turn around. I wonder of the original intent for the website was for it to be used as a marketing too. That was not really the vibe I first got from it. It is kind of cool how that turned out though. I know I have lots of friends that use the site to share their design ideas.
Aidan BradleyJuly 9, 2012 at 11:02 am
It’s a bit like that
I remember when it first launched I got a call from our receptionist asking if I was on there. I must admit when I checked it out, I wasn’t all that taken by it, I’ve only researched it for potential marketing strategies, not for personal use.
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streakanimeJuly 9, 2012 at 11:47 am
Haha, I was not really super into the site myself. At the time, it honestly seemed a little too girly for me. My friends were posting recipes and nail art designs. It just was not really something I was interested in. I guess that is why I am so mind blown my how far the site has come now.
averagebloggerJuly 9, 2012 at 5:08 pm
Hmm. I think I’m going to try out Pinterest soon. Looks awesome.
TashWordJuly 9, 2012 at 5:57 pm
Like all other social media, Pinterest has a demographic of users – if that demogrpahic fits your target market it can be useful, but if not it probably has limited value for your business.
From what I have read, it is now harder to get links to your site via Pinterest – they convert links to their affiliate program and embed links rather than making them obvious to users.
I am looking into it for my secondary business which is more visual than my busienss writing services.
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LinxJuly 9, 2012 at 11:15 pm
Very helpful article, thank you. I have heard that Pinterest tends to attract the female demographic. I do love all the images as it is, in my experience, a bit like checking out an awesome photo album.
I have not integrated it as a marketing tool yet…I have kept it for my free time, however, I am intending to change that very soon. I only hear promising things about it….
I enjoyed this article, thank you. Time for me to take action.
Dr23July 10, 2012 at 2:40 am
Pinterest could definitely be a useful avenue for your company but only if it fits the crowd that Pinterest pulls. For example, if your company typically caters to men ages 25-35, odds are they won’t be using Pinterest too often.
As with any social media site, it’s important to remember not to lump all your eggs in one basket. Don’t spend too much time on one area while ignoring others. Pinterest may be the most recent “hot site” but a new one is guaranteed to come along in the near future. Learn to market/target aggressively yet intelligently so you don’t waste money and resources with little return.
akanbiJuly 12, 2012 at 3:20 am
I definitely have to agree with Dr23. PinInterest looks like an excellent social media marketing method to add to your marketing agenda, but don’t let it be the only one. I like what this article says about how PinInterest is very targeted towards your specific demographic target. This is key! Especially after hours or days of writing a marketing plan.
theaaaJuly 12, 2012 at 7:47 pm
Thanks! I have checked out Pinterest before, and I have to agree with some of the other comments. I didn’t think it could be used to advertise. I just saw a lot of people posting quotes or pictures of memes or dresses and other things.
However, I do agree that if your target consumers are likely to be using Pinterest, then it could be a great way to reach out to them, as Facebook seems to be getting a little saturated with marketing and advertising stuff.
BreakfreeJuly 13, 2012 at 6:22 am
Wow, I just recently heard about this Pinterest and thought it was just one of the many social media but didn’t think it would be this popular and with so many amazing benefits for its users. Judging from the way you describe it, seems very interesting and worth signing up
WaynefireJuly 14, 2012 at 9:50 pm
I have to be honest, I have never seen a huge uptick in ,my traffic or other aspects using Pinterest. It must be the way that I am using the site because I seem to be the only one who has never had any success with the site! Hopefully I can change this, though, and start to make some serious traffic buzz from the site soon.
VellaJuly 17, 2012 at 12:43 am
I have a pininterest but I just don’t get it.
I think its the exact same thing as Tumblr.
I don’t know. I’ll never understand what the kids are into these days.
LauraJuly 17, 2012 at 1:51 am
I never really saw Pinterest as a way to get more traffic or links (and that interest me the most). I am trying Pinterest tonight.
I am always the last to discover everything (I don’t have a twitter account yet)
Dan723July 17, 2012 at 5:24 am
I completely agree with your thoughts about the value of Pinterest. For me the biggest advantage of using the service is the ability to get more targeted traffic. This is especially true if you’re in a niche that’s very visual such as the travel industry or the cooking market. I’ve found that by posting quality images, I can build up a list of targeted followers on Pinterest and greatly increase the traffic to my blog.
In some niches, I’ve actually noticed that I’m getting more traffic from Pinterest that I get from Facebook.
The fact that some Pinterest pins seem to go so viral, seems to prove the old adage that a picture is worth a thousand words!
JoshTheBossJuly 17, 2012 at 8:03 pm
“I swear it feels like I’ve been hearing more and more about Pinterest every time I turn around. I wonder of the original intent for the website was for it to be used as a marketing too. ”
That is a good point. I had not heard of Pintrest until, get this, my mother, ended up showing me something she liked on there.
I kind of ignored it figuring it was something only she used, but it is EVERYWHERE.
That’s what I get for being an internet snob.
CarolinaJuly 18, 2012 at 6:51 am
Pinterest is just an amazing tool. I’m still fairly knew at it, but I already see the benefits. Not to mention how fun and inspiring all those boards can be. Like most Social Media, if used properly, pinterest can propel your business further than regular advertising.
LauraJuly 21, 2012 at 11:50 pm
Hi, great to read someone who figured out how it work
Can you explain some of the benefits of Pinterest for you so far? Thanks
ladyjessicaJuly 18, 2012 at 9:31 am
I’ve never used Pinterest, and I must admit, I’m quite hesitant…I’m sure it has benefits (obviously, as detailed above!), but I really do feel I’m reaching the limits of the amount of social media sites I can handle! I do have a blog that I would like to direct more traffic to, however, so maybe it’s worth doing it just for that. Either way, this blog has inspired me to check it out, so I’ll have to decide for myself now!
LauraJuly 21, 2012 at 11:49 pm
I have the same problem. I feel a little bit lost with all those network and at the end, I don;t use any of them correctly. It’s hard work to promote a website, who would have think
LiquidatorBruntJuly 19, 2012 at 4:08 am
I still haven’t figured out Pintrest myself, but my girlfriend and her sister are talking about it pretty regularly. They share their pins with each other and talk about all the things they see on it. The website seems to have exploded out of nowhere which is amazing.
MoniqueSeibelJuly 19, 2012 at 2:32 pm
This was very informative and helpful. I created a pinterest account a few weeks ago, but have yet to really figure out how to best utilize it for the sake of my blog. I definitely have come away with from this post with some solid suggestions.
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LauraJuly 21, 2012 at 11:48 pm
I must be really stupid but I have tried to use Pinterest these last days and could not even subscribe. I will need a lot more explanations to use it I think
BloomaticJuly 23, 2012 at 1:01 am
I still did not have significant experience with Pinterest. I don´t know why the site is not attractive to me. My friends and coworkers do not use it. Perhaps still not popular enough in my country. As all these phenomena of the Internet, maybe arriving a little late to our daily dynamics. I’ll have to try it some day to have an opinion about it. The report illustrates many things I didn´t know about that page.
FlipKupJuly 23, 2012 at 7:22 am
The website does seem to strike me as more of a journal-type website. I feel like maybe I should try out more of its features, but I can’t get past the feeling that it presents itself too much like a little girl’s private diary. Except its public.
Maybe they should get a facelift or attract more users who can generate changes that will appeal to the larger audience.
Magic PixelJuly 24, 2012 at 3:35 am
Pinterest looks indeed good, but to me is just another bubble in a bubble bath. I may be missing on some benefits, but I think I can use my time in a much better way. Plus, nowadays there are tons of Pinterest clones appearing each day. You see where this is going
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xduskedxJuly 24, 2012 at 4:38 pm
This is the first time I’ve heard of pinterest, and it really looks interesting! From what I gathered, it’s a new social networking site for marketers looking for traffic to their niche website. Definitely something I’d be interested in, as well as some people I know. I’ll have to let them know about this.
ohiotom76July 24, 2012 at 11:36 pm
Is Pintrest something that’s going to be short lived though. At what point is the fatigue of all of these new social networking platforms going to weigh down on everybody – and are people going to start consolidating and prioritizing their time online.
ashmonnJuly 25, 2012 at 9:11 am
I have to catch up with the curve when it comes to Pinterest. I need to find a way to incorporate it into my marketing strategy some how, if not just for the extra traffic. I can really see how it could boost the traffic to your other pages.
DoublezJuly 25, 2012 at 11:25 am
Twitter, Tumblr, and Pinterest, its so much to keep up with! I’ve actually started making money off Pinterest by sharing images on their and then tracking it back to my blog. It’s not a great source of income, but I can definitely see Pinterest take off. Also from what I’ve seen, its an excellent way to market to women!
LauraAugust 6, 2012 at 1:56 am
How did you do that? I try and finally gave up, Pinterest must not be for me
layzorJuly 27, 2012 at 2:31 pm
My girlfriend absolutely loves Pinterest. I guess its because of its layout which attracts her to the site and all she as to do is hover over each picture for more info.
I haven’t mess around with Pinterest before but after reading this article, I think I might just give it a go.
Kieran12345July 29, 2012 at 1:55 pm
I would say the greatest advantage of Pinterest lies with those in the creative industries, if you’re in a business that naturally produces a lot of visually pleasing content and you’re know sure how to best put it to use – Pinterest can do wonders. It’s an incredibly effective tool for targeting keywords with ‘big impact’ pictures that grab attention (and as you pointed out, provide free links too!).
Keep an eye out for Pinterest alternatives that are cropping up here and there, perhaps most interestingly is the different demographics these attract given their most popular subject matter. Check out Tapiture.com for a view on what is essentially a male dominated version of Pinterest. An interesting new platform archetype with great things in its future perhaps.
jaruriJuly 30, 2012 at 3:33 am
Pinterest feels like something that won’t stick. Sure people are talking about it now, but I don’t see them talking about it in a few months or maybe a years time. It has always been hard to stay aflot with social media, and I think Pinterest is no exception.
KennyKJuly 30, 2012 at 8:35 pm
Thanks for sharing this. I have spotted the ‘Pin it’ before, but wasn’t aware of what it was all about. It’s good that I read this article and I can see the value if this can become more and more popular. I will definitely follow this and see what turns it will take.
OverAchieverAugust 1, 2012 at 5:01 am
I have yet to use Pinterest for my business but I definitely want to figure out how to utilize it better. I have some boards where I pin random stuff, like funny pictures or cool sites, and it amazes me how much activity these pins get.
For link building, I can see the direct traffic potential but is there any potential for backlinks from pins? Do you know if they would count as such?
jwdrumhavenAugust 3, 2012 at 12:29 am
I have never used Pinterest but I have heard a lot about it from my wife and a few of her friends. I thought it sounded interesting, but I was never inclined to try it out myself. But now after reading your post, I think I’ll have to check it out for use with my business. I am always on the lookout for different avenues to advertise, and this may be one to pay attention to.
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ladyjessicaAugust 6, 2012 at 12:33 pm
Well, I’ve recently started using Pinterest to try and direct more traffic to my blog. The results are slow, but it does seem to be taking off. I post on a pretty specific topic (spectacles) so I’m hoping that as interest in Pinterest (see what I did there?) grows, so too does the traffic in my direction. I seem to see it being used mostly for girlier fashion and wedding stuff, but not as much for nerdy and retro fashions, which my blog is more directed at. I’m also using we[heart]it, which is similar (but not as widely used) in the hope that the two of them combined can up my traffic in a more long lasting way.
omgomgomgAugust 10, 2012 at 12:09 pm
One trick I discovered is to find pictures that get repined often then find similar pictures for your board. I think you could find some good pictures of girls in glasses using Google images if you take some time and dig deep into the depths of the internet.
coolboylkAugust 9, 2012 at 5:13 pm
I have heard about pintrest and haven’t used till now. thanks for sharing this great info. I heard pinterst is a great place to drive traffic to our website or blog.
arajooAugust 10, 2012 at 6:28 pm
From what I heard pinterest implemented this ‘invite’ only policy for registration in order to get attention from the people. Its not actually an exclusive website as it is easy to sign-up after a while. I am a member of pinterest but I am not so thrilled with what it offer as it seems to be just like any other social bookmarking website for me.
KennyKAugust 14, 2012 at 6:12 pm
Through mailing lists that I’m subscribed to, I’ve recently seen advertising for some programs/courses that teach how to make money with Pintererst. Well, they claim that you can make a lot of money with how you setup your profile, pins that you drop (linked to mini sites / affiliate sites that are designed for Pinterest) etc. I think we’ll see more of that soon, just as there have been many people out there who are either making money with sites like Facebook, Twitter, etc, or who claim they can teach you how to do that.
I didn’t try it out though, as I’m not so much into it that I’m willing to spend money on it
But as with everything, when something is new and has a lot of visitors, then there are always opportunities to use the system to your advantage.
gerkmeisterAugust 16, 2012 at 2:58 pm
Just heard on the news today that Pinterest is revamping the site and getting rid of the invite only policy. I use it for backlinks and pin all blog posts selling something.
KennyKAugust 18, 2012 at 7:37 pm
I’m quite sure that any loopholes to get free traffic from it will be fixed. I’m not sure about the backlinks, but Pinterest is on the rise, it’s the newest buzz and it’s a good thing to be there, use it, know it inside out and keep an eye on new changes and possibilities.
vida_llevaresAugust 22, 2012 at 12:46 am
Pinterest is now being a star in the digital marketing. However, I am still waiting for more information as to how Pinterest will be effective for online marketing for different types of industries.
dhintakaAugust 24, 2012 at 3:53 pm
Though I have never noticed “Pinterest” until now, but I am going to check more information on the same. I would also like if there can be some personal benefit story that can be shared so that it helps us gain confidence.
xStylezxAugust 24, 2012 at 5:22 pm
Pinterest looks to have promise. I see almost a more visual Facebook/Twitter hybrid. I have been hearing a lot about it lately and after reading this blog post,I think I will look a little into this for marketing some of my niches,seeing as they are largely photo websites i own. Sure does have an appealing look and layout as well.
akanbiAugust 27, 2012 at 6:34 am
Ok. I have tried Pininterest, since my last post and I must say it does have it’s benefits. I work a lot with video, so I think that I will use Pininterest to market video ads that would reach my niche, as it does on the other social networks.
KennyKAugust 30, 2012 at 8:54 pm
It’s definitely a very visual platform and I think that is part of what makes it attractive. I’ve been using it for a while now and getting the hang of it.
anonamossSeptember 5, 2012 at 12:18 pm
I am a little hesitant to join Pinterest because I thought it didn’t have staying power, but it seems that it is because becoming quite popular. I may try it out for myself one day. Frankly, I have my hands full on the social networking end. I don’t monitor the ones that I have enough.
MatieSeptember 6, 2012 at 4:46 am
Their strongest trait is how they have allied with Twitter from the beginning, they compliment each other.
Pinterest is perfect for conveying strong visuals in your messages, that’s why memes get the most pins.
cmartenSeptember 11, 2012 at 1:11 am
I’ve never even looked at Pinterest before. I’m active on Facebook and Twitter and, quite frankly, I’m not sure I have time for any more social media programs. There are so many new and interesting marketing methods popping up. I usually stick with the ones that have the most traffic.
PaladinSeptember 23, 2012 at 8:45 am
I haven’t used Pinterest myself but it looks like a mess when I checked out it’s homepage. It doesn’t look like anything special which is what makes me wonder how it got so popular. It seems like a nice outlet if you are trying to advertise female products as it looks to be mostly a female-based social network.
bloggerMBSeptember 26, 2012 at 5:08 pm
So far I haven’t converted to pinterest, however more and more blogs seem to be urging me to do so. I cant help but dislike the cluttered nature of the website, although as has been shown it is definitely a social media site worth making use of, regardless of what i think of it.
I’ts hard to keep up with all of these new marketing methods and opportunities, but it is important to utilise every tool available to you if you want to succeed.
I suppose I will add pinterest to the growing list of social media sites that I am a part of.
Thanks for the information.
MouseSeptember 27, 2012 at 2:36 am
I agree that social media is a valuable tool for the marketing of businesses of all sizes but I think it can be difficult to do this well, effectively and efficiently. Checking and updating social media accounts can easily take up a large portion of the working day if you don’t have an employee hired specifically to fill that role. However I’ve always wondered about Pinterest, I didn’t see the value in using the site as a conduit for marketing practice. It just all seems so ‘girly’, which of course is great for some, but it’s not really my thing. (Oh btw, there’s a a new site called Tapiture that is sort of like Pinterest for men, if anyone’s interested) Well, I didn’t, but after reading this I can really see what it was that I was missing, especially the idea of connecting other social media accounts to Pinterest which is a great way to get the word out! Of course the opportunity to connect with like minded folk and network within a specific field is what social media is all about, (and catching up with your BFFs too of course ) but Pinterest has always been on the bottom of my personal list for this. But this article has actually given me a few ideas and has motivated me to have a go, it’ll probably be fun if nothing else.
Overall though, the best piece of advice in this article is this; “The bottom line to any of these social networking sites is being able to connect to your chosen group and making them realized(sic) that there is a real person behind this account and not just a dummy.” This is something that I think people don’t always consider when using social media to connect with customers and potential customers.
johnthomas1433October 11, 2012 at 1:56 pm
One of the main importance of Pinterest, like pointed out in the blog post, is as a source of traffic generation. I have seen people struggling with seo and traffic generation, receiving thousands of unique visitors to their blog every day, and its not even because of them.
Pinterest does indeed have a unique concept. But how long its gonna stay is something that we need to watch for. Having a business presence in Pinterest may not sound something like a Facebook fan page, and Pinterest at the moment is not built that way.
It can also be used as a source for links. Pinterest links do indeed have authority, and may pass a bit of link juice. These are the only two uses of Pinterest for me.
lisa jean hawkinsOctober 19, 2012 at 7:27 am
I agree with you. Pinterest can be a valuable way of reaching potential clients. I have a Pinterest account and I love it. I can find just about anything imaginable. I would recommend using to gain potential clients or to get noticed.
PurpleRoseOctober 20, 2012 at 3:18 pm
Pinterest is a great way to pull in the visual person. It is a wonderful social media tool that is growing on a daily basis. It is very useful in promoting products as well as services. The site can even be used to add pictures of affiliate products which can help to bring a little income to your pocket.
PaladinOctober 26, 2012 at 1:28 pm
I am a little hesitant to join Pinterest because I thought it didn’t have staying power, but it seems that it is because becoming quite popular. I may try it out for myself one day. Frankly, I have my hands full on the social networking end. I don’t monitor the ones that I have enough.
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McColloughNovember 3, 2012 at 10:37 am
I’m ashamed to admit that I too didn’t believe in the Pinterest hype. I still don’t see where people are finding the time to update their MySpace, Facebook, LinkedIn, and Instagram accounts. Social Marketing just seems so time intensive, and complicated, with each site having it’s own advertising system and marketing techniques.
rewasNovember 4, 2012 at 11:29 pm
Pinterest is a fast growing social network and we should keep and eye on it as it might rise to equal Myspace or even Facebook. Maybe one day I’ll join Pinterest and see what fuzz is about.
gregc24November 5, 2012 at 11:43 pm
I’m hooked on pinterest for personal use. I never really considered its applicability for a business that much until now.
cheaNovember 9, 2012 at 3:04 am
I have a Pintrest share button on my website but I have yet to actually visit the site or create an account. But now that i read this I will have to check it out. Does Pintrest have No-Follow? If so, it wouldn’t be good for back-linking, but it would still draw hits to your site.
majikstoneNovember 10, 2012 at 6:29 am
The thing with Pinterest is that most of its users fit into a very narrow category : a lot of them are women with certain interests. Whether this is helpful or not for your interests, is not clear.
GregNovember 10, 2012 at 4:09 pm
I’ve been using Pinterest for about 2 months and I’m very impressed so far. Visual images are much more appealing than text. Plus the fact that visitors can click through to view your site or product makes Pinterest a winner in my book.
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johnthomas1433November 14, 2012 at 3:54 pm
One thing that I yet to have understand is that what makes Pinterest different from what there is already present in the social media world? We have the ability to share pictures and those people who can see the pictures can indeed re share them, or Pinterest terms, pin them and re-pin them. But isn’t that already there in other social networks already?
So what makes it different in the case of Pinterest?
darkmeijiNovember 16, 2012 at 2:35 am
I have a pinterest account but not actively using it. I did discover a lot of sites through pinterest. I initially used pinterest just as a social networking thing to post my interests. But you’re article made me realize that it may have other uses.
Lloyd L.December 6, 2012 at 7:41 pm
I post on pinterest whenever I have a new video or article out but I dont use it much else. I’ve noticed some good gains and free backlinks from it so I can’t complain I think everyone that uses online websites and social media marketing should be using pinterest.
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