3 Basic Tips: Designing A Unique Business Card
Marketing your business is a continuous process. It doesn’t end in giving out leaflets, creating billboards, giving out promotional items or doing online marketing. One way or another, you have to do some form of advertisement that is within your reach when the need to promote arises in events or situations beyond your control like meeting a former colleague at work or friend in a get-together party. The best marketing tool that you must have at all times is your uniquely designed business card.
Remember your main motive of giving a potential client a business card is to make a formal introduction of your company and the other important detail that they can use to contact you. Business cards have been the most cost-effective way to let your clients know that you exist and can satisfy their needs or wants. In fact over the years, business cards collected by individuals have been mostly used as references or list of contacts for future business deals.
If you intend to give business cards to your target consumers or business associates, here are 3 basic tips to guide you in designing a unique business card:
1. Customize your business logo
When designing your business card, the first step to do is customize your logo. Don’t just resort to using generic made logos. Create your own logo that will represent your company and distinguish if from the rest. Keep in mind that a catchy business card usually has an eye-catching logo printed on the card itself that clients can easily notice.
2. Provide the vital information
A business card is a representation of your company or business, so don’t forget to provide all the necessary information like complete business name, the owner’s name if it is a sole proprietorship, contact number, email address, website address and other details that could help any client contact you easily.
3. Use catchy designs and materials
Many business cards circulate everyday and it is for this reason that you make a business card that will be much appreciated, valued and kept in their wallets or other places wherein they could get quick access when they need your services. Choose attractive designs that will capture one’s attention. Sometimes the material used for the card itself already speaks how stable or credible your company or business like making use of the fine crafted paper materials, metal, plastic or the most trendy even use customized recycled materials from wood to come up with better business cards.
Even in today’s high-tech generation, more entrepreneurs and even top executives still use business cards in their day to day meetings and transactions. Some may find this action traditional, but when given out to the right person can be a great source of connecting to that person that you are there to give an answer or a solution to their particular needs or wants.
Create a business card that would make a lasting impression to the receiver and will encourage him/her to keep your business card for future use. Never stop in marketing your business because this will be your foundation in building up your number of future clients. Show off what you got with a striking business card.