Should I put a personality behind my blog?
I see quite often amongst new Bloggers, posts varying from pure informative to being rather personal and back and forth. Now myself, others will decide this with their first few posts without really realising what they’ve done. Myself? I prefer a site to have a personality behind it; I want to see somebodies name, I love to hear a witty anecdote. If I’m reading something dry, I just cant absorb it. Its just my personality type. Some people think that it may put people off by this, they feel shy, or feel their own demographic may detract from your authoritative standing on the subject.
I was having a chat with a guy the other day about a niche that he was working on. And I must say, it was a fantastic idea that I had stolen from him, maybe another day. But the thing was that the typical reader would have been a 55+ Woman, so this guy (25yr old male) didn’t want to put his personality behind the site because he felt, well, almost intimidated.
The question actually came to me in the form of, “Should I ask my Grandma to pose as the figurehead? They’ll relate better to that. Or should I just leave it out, and be pure informative with the site name as the author?”
”Whoa Nelly!!” I assume I replied. It was great that ‘Steve’ was trying to think about what the women would relate to, but what about what they wanted? Car shows don’t crowd an array of men in anything from a muscle tee to a flannelette shirt in front of the new Ferrari! Why not? The viewers will relate to.. Oh, no wait. They want smoking hot women in bikinis that in all likelihood are young enough to be their daughters… Gotcha. I think I know how this works now.
I said the ‘Steve’, what you have found is a blogging USP (Unique Selling Proposition). I can guarantee you that the sites that he was up against were few and far between, and looked like what a cutting edge GeoCites site would have been around about the time I was saving up for a big boy’s bicycle. You’ll have a leading site design and IA layout, it will have the features the others are missing and it’ll be run by like the ONLY young guy in the world interested in this stuff! It will be great amongst the community.
Sure enough, ‘Steve’ enabled Gravatar on the site, changed the name ‘Admin’, and put up a picture of him in his Sunday best.
Now if only there was a way I could put a ‘Pinch Cheek’ button next to his ‘Like’ and ‘+1’ buttons…